And we do so without overspending a client’s resources.
We deliberately
limit the service level to that which is appropriate for the
client’s needs
and budget.
We do not spend time attempting to “grow” a client’s
needs beyond the
client’s resources. Instead, we work to offer the best
strategic mix of tactics
to make best use of limited resources. All clients have limits
on their
resources… some simply have higher limits than others…
We do not have, nor will we hire, in-house creative staff.
We prefer to
contract with a pool of skilled local freelancers, which allows
us to match
talents with clients, keep overhead down, (and therefore cost
to clients)
and ensure qualified designers and writers are working on
appropriate clients.
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